Recently, I was shopping around for some bathroom materials. I went to a local shop not far from my apartment. Unlike a lot of hardware stores, the set-up of the place was very interactive. You could walk from one room to the next and browse each of the new models of bathrooms that were available. You could tell that the guys who owned the business had a great design sense and keen interest in showing the public what they had to offer.
This was a good lesson to be learned: it pays to really show the public what you’ve got. If you have something they can have a gander at, then they can examine it and see what it’s about. This will provide a higher probability of them soliciting your services.
Info marketers sometimes get confused by this. Obviously info marketing is a business that is heavy on the words and light on the graphics. But it’s a good idea never to neglect a good visual sense, no matter how small, when trying to promote your info products. These days, visual media is dominant in society. Some people work their tails off to exploit it, while others are scared and stay away from it. Info marketers need only incorporate it.
Part of incorporating visuals into your info marketing business is creating a good information marketing “showroom.” That is, a certain set of rules to present your info marketing products graphically. Here are some ways I suggest for creating your own info marketing showroom:
Your web page: If you got a web page, it, by itself, is a great visual outlet. People can see your business in all of its glory right there on a screen in front of them, like a great catalog or picture book. But, if that’s the case, you have to make it look sharp. I’ve often written about using tasty graphics and logos to decorate it, but here I will also mention keeping your “products” page up-to-date, with graphics and brief descriptions of each info product you have. It’s good to keep this updated regularly and give prospective clients a way to scope out your glossy covers and other appealing visual media in order to seduce their eyes a bit.
A good portfolio: More than likely, you will encounter a prospective client or employer who wants to meet with you in person, discuss a job that might be coming up, and maybe even buy you lunch. Whatever the scenario, you should bring along a well-made-up portfolio to really show off what you have to offer. Your portfolio should be in a nice case, organized, and with labels to show your work history. Try to balance the written with the graphic content in your files. Let the prospective party have a good look over it and bring sample copies for them to keep.
An archive of work in print and on disc: Along with a good portfolio, a detailed archive is important, too. A lot of info marketers try to sell off or give away any and all samples of their released work. But saving all of your galleys of info on digital file plus at least one copy of your print work is equally important. You can use this stuff to show to prospective parties interested in your service, as well as include work you can revise for future projects that you want to revamp. Writers always get a complimentary hardback edition of their first printed novel and woodworkers keep one sample of their constructions. Do the same — it can have benefits both now and later.