Writing persuasively is an art, and if you write online content in hopes of selling a product or service, you need to master this art! Article, blog post, email, regardless of what you’re writing online, writing persuasively will help you get more click throughs… it’s as simple as that.
Writing content is one thing all Internet Marketers do, and we can all improve our copy. Your words need to persuade, convince, and even compel your readers to take you up on whatever it is your offering.
When writing a persuasive article you need to present a clear concise argument, using logic and psychology, and lead your reader to one conclusion…clicking through your link.
Writing persuasively connects with your readers on a logical, and even more importantly, an emotional level.
When writing a persuasive article you should focus on your reader, his/her wants and needs (the emotional level.) Using easy to understand words convince your reader of the benefits of the action you want them to take,and that by taking the desired action their problems will be solved, or their lives will be enriched.
Don’t try to write to impress, or try to dazzle your readers with your great literary talents, keep it simple and easy to understand.
Remember, words have power! Words can influence how people think, feel, and behave. Learn to write persuasive copy and you will influence your readers behavior, leading to your desired result, a click through to your offer.
Why does persuasive writing work? Because people in general are benefit driven…their main concern is always, what’s in this for me! Your job, as an Internet Marketer is to convince your readers that your offering will solve their problem, or make their lives better.
By writing persuasive content you’ll be using time-tested copy-writing methods that are sure to get you more click-throughs, and more leads.
We all have to write with one goal in mind (getting the reader to take some action), your writing should be the best it can be at achieving that goal!